Louis Vuitton “Icons”

Blogs inspired by the book “Icons” by Stephane Gerschel. A collection of classic Louis Vuitton bags envisioned by some of the worlds creative visionaries.

Limited Louie



Texas born Robert “Bob” Wilson went psychedelic in 2002 when he conjured a series of Christmas windows for Louis Vuitton in a variety of bright, vivid colors. This inspired a collection of limited edition Louis Vuitton leather goods. These bags display the modified shape of the monogram. Wilson has been the only person authorized to modify the monogram.

The Papillon Pavilion by Shigeru Ban

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Japanese architecture Shigeru Ban is known for building constructions from materials not expected to withstand more than a temporary lifespan however his creations have proven otherwise. For the “Icons” exhibition  Ban has created a pavillion constructed of paper tubes and covered the with Monogram canvas as an allusion to the Louis Vuitton bag known as the Papillon.

A Pilot, A Volcano, The Wardobe



“The son of a French aeronautical engineer who emigrated to the United States, James Turrell has an unfailing passion for the airplane built by his father. Today, Turrell flies the plane, which is called the Harlow, himself. As its pilot he conquered the American West by air, hunting out a site on which to establish his studio. In 1974 he took residence in an extinct volcano-the Roden Crater-which was about to house a very different form of activity.

Having focusd his work on the study of light, Turrell envisioned a remarkable traveling trunk. When it opened, it emits a brilliant beam of 3-D llight, which reacts to the surrounding radiance and which the spectator, having unfolded the Wardrobe’s built-in seat, can observe at his leisure.”

-From “Louis Vuitton ‘Icons'” by Stephane Gerschel

The Keepall by Sylvie Fleury


“I choose certain highly symbolic products from our consumer society, and reproduce them in the form of sculpture, generally in chrome-finish bronze. In this way, I give them a sort of shimmering immortality.” explains Sylvie Fleury.

In 2000 Fleury did just that when she reinvented the Keepall in a shimmering fashionable bag!



The Lockit as imagined by Ugo Rondine


“My ambition is for Paris to creep into my composition, and for the bag, by some optical illusion, to appear as one of its monuments.”

-Ugo Rondine as quoted in Stephane Gerschel’s “Louis Vuittone ‘Icons'”

Swiss artist, Ugo Rondine, attempted making Louis Vuittone’s The Lockit as a monument in Paris by hanging the bag on a wall adjacent to a window which opens up into the city. With use of a color filter he creates enough unreality of the outside world to become a part of his canvas.

“The Speedy” As Envisioned by Bruno Peinado



Art Deco and Pop Art influenced artist, Bruno Peinado brings out from this classic Louis Vuitton bag a “virgin jungle inhabited by moving shadows”. (‘Louis Vuittone Icons by Stephanie Gerschel) Using aluminum sheets, numeric cut-outs and dramatically lit with beams of strobe lighting Peinado gives us his take on this out-and-out city bag.

What bag was the ‘Foundation’ of Louie Vuitton’s success?

The Wardrobe Trunk designed in 1875 was part of a collection of hard-framed luggage, whose craftsmanship and distinction were the *foundation* for Louie Vuitton’s success” ~  From the Book: ‘Louis Vuitton – ICONS’